Making a job offer can be more of an art than a science. Today's candidates often expect a personalized plan that speaks to their specific needs, but negotiations can be tricky.
There are many reasons why a candidate might refuse your job offer. Some, like a lowball offer, are easy to avoid. Others, like the right mix of benefits, can be more difficult to ascertain.
Here are some ways to turn a "no" into a "yes" so you can get the talent you want and need for your company.
Explain the Compensation Package Clearly
Before your preferred candidate can say "no" to your offer, you make a point of fully explaining it in the most positive terms possible. A candidate may only be looking at some aspects of the offer while they may not be aware of others that are attractive.
Giving a full explanation can also provide the candidate with more time to consider the offer, which may lead to a different decision.
Use Information Gleaned During the Interview Process
Once you have identified your top candidate or two, questions about compensation and benefits should be part of the final interview. Then you can use that information to craft an offer that will be acceptable to the candidate. The knowledge you gain can make the difference between getting a "yes" answer and being turned down.
For many candidates today, benefits can be even more important than salary in determining whether an offer will be accepted. The ability to work from home, have a flexible schedule, or have unlimited paid time off can be dealmakers in an offer in ways that salary alone often can't.
Convey That You Value the Candidate
Of course, every employee needs a paycheck, but employees also need to know that they will be valued if they come to work for you. It's a simple message to convey, but an important one that can have a profound influence on the acceptance of a job offer.
Counter Expressed Objections and Sweeten the Deal
If your preferred candidate seems unsure about whether they want to accept your offer, it can be useful to find out exactly what is holding them back from doing so. After finding out what the sticking points are, you can decide whether to sweeten the offer to get a positive response. In most negotiations, there is some wiggle room that you can use to your advantage.
Ask for a "Yes"
While you are unlikely to get a "yes" through pressure or persuasion alone, there is something to be said for setting up a situation where you can get a firm answer in a timely manner. You should ask for something along the lines of "Can I let my bosses know the job has been filled?" Otherwise, you may wait days or even longer until a candidate makes up their mind, tries to get a better offer from an existing employer, or completes the interview process elsewhere.
GDH offers help with all aspects of the recruiting process, including making job offers that are designed to be accepted. Contact us for more information on the recruiting help we can provide to your company.